A PROVEN LEADER IN DEVELOPING BRAND EXTENSIONS FOR ICONIC BRANDS

Who I Help & What Problems I Solve With more than 30 years of expertise as a brand licensing executive, I specialize in building brand value and monetizing intellectual property rights. I partner with cultural institutions, celebrity estates, and corporate brands to transform their brand equity into thriving, long-term revenue-generating programs.

Core Competencies & The Licensing Process My work encompasses every facet of the licensing process to ensure brands achieve their strategic goals and financial objectives:

  • Consumer research and strategic planning

  • Creative development and product positioning

  • Sales, complex deal negotiation, and program management

Notable Partnerships & Legacy Estates Throughout my career, I have had the privilege of collaborating with many of the world’s most prestigious properties, including:

  • Cultural Institutions & Corporate Brands: The Metropolitan Museum of Art, Atari, Taco Bell, and Johnnie Walker.

  • Legacy Estates & Iconic Figures: Andy Warhol, Albert Einstein, Gandhi, Lady Gaga, Justin Bieber, and Michael Jackson.

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